Here in the blog, for example,
Step by step
Step-by-step instructions are also complex but very popular. If you are very familiar with a topic, you often overlook the fact that there are others who are not.
What you understand yourself in two words, others would like to see as detailed step-by-step instructions. This can develop into a standard article and generate a lot of traffic.
Practical stories are always well received. Be it your own successes or failures, or those of third parties. Such practical articles are also quite easy to write.
In this case study I have been reporting on the development of my new blog for two years now.
Tests / reviews
22 article types that really bring visitorsTesting products or reviewing books is also a popular type of article.
This is also very suitable for the use of affiliate marketing.
If you have a good range, you can at least partially get the test samples for free.
Even if I advocate not only letting your own opinion flow into an article, but appreciating all your opinions, it can sometimes make sense to write a one-sided opinion article. This will fuel the discussion. 😉
This can be a look back at your own blog (if it has been around for a while) or also aspects of your own topic. If you have a football blog, you could write reviews of previous years, special players, etc.
The news articles on my board game blog have been around almost from the start. Many are looking forward to it and I have a long-running runner that I can fill with content relatively easily. Regular articles can bind readers very strongly to their own blog or website.
Article series are time-limited regular articles on a topic. The blog start series is one such example. Series of articles can shape a blog very strongly and attract many visitors.
If you have a certain reach, guest articles can make sense. Other bloggers write an article for this, which you then publish with you. In return, the author usually gets a backlink in this guest article, although this should be nofollow today.
You have to pay attention to the quality and sometimes reject bad guest articles, but overall this is a time-saving method of integrating new content.
Not only can you look back, you can also dare a preview. How is the upcoming Bundesliga season going and what will Google look like in 24 months? Speculations and forecasts are always good for discussions and many readers.
Behind the scenes
Readers love a look behind the scenes. Depending on the topic of your blog, you should occasionally take a look behind the scenes. Be it a look into the office, a list of the plugins of your own blog or an analysis of the best marketing tools.
After you have published a news, you can later deal with a topic in detail. Background articles are usually very long and go deep. And that distinguishes these articles from the many other superficial articles out there.